THE BRAND

Annavi is an inclusive and sustainable women’s RTW brand that celebrates different cultures, body positivity, strong female figures and artists who inspire the world. The brand seeks to create an environment where every woman feels seen, heard, valued and where their unique identities are celebrated and embraced.


Designing plus-size garments is far more complex than many people realize, which is why most brands shy away from it. At Annavi, we understand this challenge and embrace it by developing a diverse range of garments tailored to various body types. We recognize that one size or fit does not suit everyone; hence, our collections cater to both plus-size and regular-size morphologies with distinct styles for each.


To minimize waste, we focus on sustainability by using only deadstock fabrics. Once a style sells out, it’s gone for good, adding a sense of exclusivity and desirability to our limited editions. We truly believe that this approach not only reduces our environmental impact but also enhances the allure of our products, making them even more special to our customers.

Sans-titre

THE FOUNDER OF ANNAVI

Ivana Zivkovic, born in Serbia, raised in Switzerland and pursued her fashion design studies in Paris. Following her graduation from ECSCP (now known as IFM), she forged her path as a pattern maker, contributing her skills to renowned fashion houses like Balenciaga, Louis Vuitton, Saint Laurent and others. Driven by an interest in street and sportswear, she further worked during two years as an accessories designer at Carhartt WIP in Switzerland. Her journey from the couture savoir-faire to the spotswear comfort techniques, by showcasing her passion and expertise, reflects perfectly in the brand.


«I love doing the construction of the collection pieces by myself, it’s a lot of work but much easier when I do it as I know what I want to achieve visually» – Ivana Zivkovic

THE MEANING BEHIND ANNAVI

The name Annavi derives its roots from Indian culture. It encapsulates a masculine essence, embodying infinite power, immortality, astounding sensitivity, meticulous attention to detail and profound passion. Ivana, desiring a connection to her name without directly naming the brand after herself, found that Annavi perfectly mirrors the brand’s identity and subtly incorporates her name in reverse.